Search Engine Marketing is kind of “our thing”
SEO
Analysis, keyword research and link building
SEM
Managing Google Ad accounts, developing strategies
Social Media
Social media interactions and content strategy
Meet our team
Danielle Cameron
Danielle Cameron is a digital marketing leader with over 20 years of specialized experience in SEO, SEM and Social Media for captive insurance agents. With an impressive track record working with over 300 insurance locations in Canada and the US, she spearheads a dedicated team of 15 professionals at Search Perfect which is recognized as both a Google and Microsoft Advertising Partner. A national speaker and holder of a Google AI Certificate, Danielle is also an AI-Enhanced Content Designer who merges innovative technology with bespoke consulting strategies.
Under her leadership, Danielle and her team craft compelling online narratives that not only capture the essence of each client’s story but also drive live trackable business results. Her work stands as a testament to her commitment to excellence and her ability to transform digital presence into measurable success for her clients.
Andrew Cameron
Based in Calgary, Alberta, Andrew Cameron is the Vice President of SP Sign Lab and leads the production of all custom acrylic signs and physical print products. With over five years at the company, Andrew combines a strong eye for design with hands-on expertise to ensure every project meets the highest standards of quality and craftsmanship.
His diverse background in graphic design, insurance, and finishing carpentry gives him a unique perspective—balancing visual impact, precision, and practical function in every product.
Andrew is the creative and operational force behind SP Sign Lab’s standout signage, bringing each custom order to life with detail, care, and consistency.
Penni Puckrin
Penni Puckrin holds the position of Director of Client Relations at Search Perfect Inc. With over 20 years experience in client management and 12 years experience in SEO. She plays a key role in building and maintaining strong business partnerships with clients.
As a vital member of the SEO department, Penni specializes in market research, competitive analysis, keyword research, and link building, ensuring clients achieve optimal online visibility.
Beyond her professional achievements, Penni is a proud mother of two boys, whom she loves supporting in their pursuits and spending quality time with. A passionate baseball fan, she not only enjoys following the sport and attending games but also actively plays whenever she gets the chance. Whether she’s on the field or cheering from the stands, baseball has always been a cherished part of her life.
Rosa Lupia
I grew up in Calabria, Italy, and moved to Canada after high school in search of new opportunities. Upon arriving to Toronto in 2010, I immersed myself in the workforce, determined to overcome language and cultural barriers and build a brighter future.
Now, as the SEO Departmental Manager at Search Perfect, I lead a team of SEO strategists and manage all SEO operations, including market research, keyword research, competitive analysis, and link building. I also contribute to content creation for websites and blogs. My passion lies in staying up to date with the latest local SEO news and any changes Google releases. I hold several Google certifications, an AI certification, and I recently graduated with High Honors in Marketing – Business.
As a proud mother of two boys, I strive to provide the best for them while creating meaningful memories through adventures and activities. I love running and going to the gym for some strength training, as it helps me stay balanced and energized. The challenges I’ve faced have shaped me into a grateful, optimistic, and responsible person, fueling my passion for growth and continuous learning.
Jennifer Stiles
Jen has been with the company since its inception in 2018, working her way up to the role of Social Media Manager. With a passion for social media, she loves using her creativity to connect with others and promote the agency’s mission.
A proud mother of five and grandmother of five, she is actively involved in her children’s activities, which include hockey, competitive gymnastics, singing, and art. Outside of work, she channels her creativity into running craft sales and exploring a variety of crafts. In addition, she enjoys sharing her skills as a part-time gymnastics coach, bringing joy and confidence to young athletes.
Her dedication, both personally and professionally, is a testament to her hardworking and vibrant personality.
Kim Willey
Kim Casey-Greene is an experienced SEO Specialist who has been working in the marketing industry since 2007. She joined our team in 2022, bringing a wealth of knowledge and expertise in search engine optimization. Kim’s favorite part of her role is helping clients achieve improved online visibility and higher search rankings, which ultimately drives their success.
Outside of work, Kim is an avid explorer of the beautiful landscapes around Calgary, Alberta, where she lives. A lover of the outdoors, she enjoys hiking with her dog in the mountains. Kim recently married in 2023 and is excited to be expecting her first child later this year.
Aly Niznik
Aly Niznik was born and raised in Toronto, Ontario, Canada, where she developed a strong work ethic and passion for both business and the arts. After graduating with honors from York University, Aly opened up a dance studio where it operated from 2010-2021. Sadly, her dance studio closed down in 2021 due to covid. Aly began her professional journey in 2020 at Search Perfect, initially coding calls. Over the years, her dedication and drive helped her advance within the company, and in 2024, she proudly became the Administrative Manager. In this role, Aly is responsible for overseeing the smooth day-to-day operations of the business, including managing client relations, financials, and ensuring everything runs efficiently.
Aly’s passion extends beyond her career at Search Perfect. In her spare time, she owns and operates a dance studio, where she trains students from ages 2 to 18. Under her guidance, her students compete across Ontario, bringing home numerous overall awards. Aly’s choreography skills have earned her widespread recognition, including multiple Choreography of the Year awards.
Both in business and in the arts, Aly is driven by a deep commitment to excellence and enjoys the challenges of leadership. Her passion for her work and dedication to her community have earned her the respect and admiration of her colleagues, students, and peers alike.
Terry Crowder
Terry, Director of Search, has 10 years of experience in the SEM industry, specializing in Google Ads management. Certified in Search and Display, he handles daily maintenance, troubleshooting, and keyword research. When he’s not optimizing campaigns, Terry enjoys woodworking, hunting, and family time with his wife, Serena, and their five children.
Rachel English
I’m Rachel English, an SEO Strategist dedicated to helping businesses improve their online presence and drive meaningful results. With a data-driven approach, I develop strategies that enhance search rankings, increase organic traffic, and support long-term digital growth.
Outside of work, I enjoy creative pursuits like playing bass guitar and diving into a good book. I’m always looking for new ways to learn and grow, both professionally and personally, bringing a balance of analytical thinking and creativity to everything I do.
Cyndy Day
Cyndy is a Brand Design Assistant at Search Perfect, where she has been an integral part of the team since joining in 2024. With a passion for creativity, she excels in designing brand files and developing innovative marketing materials that help clients stand out in a digital world. Her keen eye for design and attention to detail ensure that every project she works on reflects the values and vision of the brands she supports.
Outside of her professional role, Cyndy enjoys spending time with her four children and their beloved golden retriever. A lover of the outdoors, she finds joy in road trips, camping, vegetable gardening, and sourdough baking. She also cherishes time spent with family, making memories and fostering meaningful connections.
Maddy Keller
Maddy was born in Banff, AB, and spent the first part of her life in Canmore, AB, where she developed a deep connection to the outdoors and a passion for adventure. Over the years, Maddy has cultivated a strong drive to help others, which led her to a rewarding role at Search Perfect as a Retention and Engagement Specialist, where she started in 2025. In her professional career, Maddy is dedicated to ensuring customers have the best possible experience, combining her problem-solving skills with a genuine desire to make a positive impact. Outside of work, she enjoys skiing, camping, and spending quality time with family and friends, all of which fuel her passion for both her personal and professional life.
Keenan Ponka
Keenan began his career at Search Perfect in 2023 as a social media specialist. Outside of work, he leads an active and imaginative life, enjoying hiking, running, reading, writing, building models, and exploring the world of game design.
Amanda Gotmy
Amanda is an Administrative Assistant at Search Perfect, where she began her role in 2024. With a strong background in supporting business operations, she brings a detail-oriented and organized approach to her work. Outside of her professional life, Amanda is a dedicated mother to two children who are actively involved in competitive sports, and she takes great joy in supporting them throughout their athletic journeys.
In her free time, Amanda enjoys a variety of outdoor activities, including hunting and fishing, and has a special fondness for her chickens and dogs. A passionate reader and avid gardener, she loves spending time outdoors and cultivating her personal hobbies. Family is at the heart of everything she does, and she treasures family road trips and the moments spent with her husband and children.
Marc Richard
Marc joined the company in March of 2025 as a social media specialist. Passionate in reading, music, and scale models. Always enjoying the small things in life.
Heather Tuomisto
Heather Tuomisto joined Search Perfect in 2023 as an SEO Specialist, bringing a passion for helping businesses enhance their online presence. She thrives on collaborating with clients, learning about their unique needs, and crafting tailored strategies that drive success in different locations.
Based in the Greater Toronto Area, Heather has a deep appreciation for Canada’s diverse landscapes and is always eager to explore new destinations. She has her sights set on moving out West, drawn by the breathtaking mountains and natural beauty.
Outside of work, Heather enjoys spending time with her two beloved Standard Poodles, Adonis and Bella. Whether strolling along the frozen lake in winter or venturing through forest trails in warmer months, she finds joy in the outdoors with her loyal companions by her side.
With a keen eye for strategy and a dedication to building meaningful client relationships, Heather is committed to helping businesses achieve their digital marketing goals.
About Us
Search Perfect Inc was founded in 2019 by Danielle Cameron. Danielle has been working in the SEO industry since 2006. She worked for 2 different online marketing agencies for a total of 12 years before starting Search Perfect Inc.
We’re known around the industry for being really good at what we do. With a commitment to providing the best knowledge and expertise in the industry, Search Perfect Inc has built a reputation of quality work produced at the highest standard. So, you could say Search Engine Marketing is kind of “our thing”.
The only way to set yourself out and compete in the online space is to work harder and better than the rest. We spend a min of 6+ hours a month of pure hard work on our clients SEO, SEM and social media. That is nearly 5 times the work that most other companies spend on accounts. We do not believe in the streamlined approach; we believe each business is unique and needs to be marketed that way.
Our services include SEO, SEM, Social Media Marketing, Video Marketing, YouTube Marketing, Graphic Design and Content Marketing
We are a Google Partner Company
Get in touch – (888) 268-2762
Email us now